Bob Browning's blog

Personal Marketing is lookng like the technique-du-jour for web marketers. It is a way of segmeting anf describing your target market. The idea is this. You create a fictional person (a persona) to represent each of your market segments. The persona includes name, age, even a picture as well as a bio. Then the marketing campaign is considered from that person’s point of view – “what would Vera think about that?”

I have written a very brief overview of the topic plus some useful links in my last newsletter.