Bob Browning's blog

I heard this story on the radio from an old-time comic.

Guy goes into a clothing store, he says ‘how much is this suit”.
Assistant: you will have to speak up sonny I am hard of hearing
Guy: HOW MUCH
Assistant: I will have to ask Lou. LOU HOW MUCH IS THIS SUIT
Lou (from the back): $35
Assistant: Its $25 – you want it.
Guy: Sure – hands over $25 and rushes out the door before he is found out.

This way they sold hundreds of $15 suits for $25.

We have been trying to set up the electronic equivalent. Our approach is to use offer codes which give a discount, but which look as if they are supposed to be hidden. Our theory is that secret offer codes are more likely to be spread virally than ones we advertise. For example:

• Offer codes available in Javascript in the HTML – If you look for it
• Offer codes distributed anonymously via blogs

and so on.

Wacky idea – don’t know, we shall see.