Eye tracking is fascinating. They sit users down as a computer screen and measure the bits of the web page that they look at, and how long they look at it. The company who specialise in this is at http://www.e-consultancy.com/out.asp?source=blog&com=global&url=http%3a%2f%2fwww.eyetools.com and the company has a new blog at http://www.e-consultancy.com/out.asp?source=blog&com=global&url=http%3a%2f%2fblog.eyetools.net%2f .
Before and after studies on web sites show the effect of different design styles. Every designer should get up to speed on this. A really good example is in the middle of other fascinating data in the teaser slides for the marketingsherpa benchmark study. http://www.e-consultancy.com/out.asp?source=blog&com=global&url=http%3a%2f%2fwww.marketingsherpa.com%2ftele%2fEMBG1_24.pdf Spin down to page 12 and see how a change in design dramatically increases the impact of the copy.
Bob Browning's blog 
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