I had a call from a very nice lady who offered me a trial subscription to a lead-generation service called first rate directory. The price for a lead is low – less than a tenner.I checked it out and the site is a nice piece of work. Looks good, works well and lots of leads.However here is a typical lead:
Lead runs a garage repair business and would like to start selling car parts. He would require the user to search by Type of car then by the type of car part e.g. wiper blades, gear nobs etc then by manufacturer then by part no./type. Then through to the checkout to buy product. He would want to add products himself (but will need some instruction. Will also need hosting and a domain name. Is willing to work with anyone in the UK and has a budget of £1000.
I emphasise that this is typical. Two people have already purchased this lead and they have had 9 leads in the last two days in the category Web Site Development.
Is there some parallel universe out there where people are getting major e-commerce websites developed for £1,000? Is there a bug in their system and all the budgets are missing a decimal point?
Bob Browning's blog 
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