Bob Browning's blog

Microsoft are promising a great tool in the adcenter labs web site.

One really useful functiuon is to find out what searches people did immediately before or after searching on a particular search key. When they have a decent database this is going to be very useful.

They have an option to change the search sequence. If you want to know what this means you hover over the text and get an explanation in a little yellow box for about 4 seconds before is closes itself.

As you cant possibly read this in 4 seconds here it is.

Original search sequence means the resulted search funnel is built using all original search queries in the search sessions; Consolidated search sequence means the resulted search funnel is build by consolidating all continuous and discontinuous search sequences in the search sessions. For example, the search sequence A->B->C will be consolidated into the search sequence A->C if A->B-C is far less fewer than A->C, and the resulted search funnel will be A->C. This way, we eliminate many hairy search sequences that only happen in a few search sessions.

Uh!