Bob Browning's blog

Last night I went to an evening hosted by those lovely people at Rackspace at the Kensington Roof Gardens. It all came back to me. This was BIBA.

You can tell how old you are when you are the only person in a group to remember BIBA. In the 60’s it was the epitomy of cool. A department store like no other. High fashion sold in the exotic art deco surroundings of the old Derry and Tom’s store. A massive place, set like a stage with mood lighting and notoriously snooty sloan ranger assistants. An at the top of it all the 30’s roof garden where you could have a coffee and watch the beautiful people.

Why did it fail? A combination of things:

• The mood lighting made it rather too easy for shoplifters and ‘shinkage’ was crippling.
• It was a great tourist atraction and people came to look not to shop
• Accountants took over and drove it down-market, looting this fabulous brand until it died.

A lesson for us all. No matter how great it is, it has to work.