Bob Browning's blog

I love eye tracking studies. This study tracked men and women separately on the Marks and Spencer home page.

http://www.etre.com/blog/2006/05/five_days_bonus_ms_revisited/

Quote “As you can see, these findings are somewhat counterintuitive. The women were extremely focused on the navigation menus and rarely looked at the main body of the page. However, while the men were also predominantly navigation-focused, they were a lot more willing to venture into the main body of the page – even though the majority of the feature located therein targeted women!”

People! Think!. The centre of the page is a picture of Twiggy with a big smile on her face and below her a couple of other very beautiful women. The men take a sneaky look at some attractive females? Big surprise!