Lexus marketing has taken off in a terrific new direction with a website containing a library of original short films. This includes a series with Lisa Kudrow (Web Therapy) which is a hoot. Check out Puppy Love when you have 7 minutes to spare, it is incredibly well made. If you are a Doors fan (some of us are that old) check out the piece with Ray Manzarek.
Everything about this site is high quality. The scripts, the acting, the production and the flash player.
The only thing is – does it sell cars? There is not a car in sight.
Maybe it sells something. One of the shorts is about the Lexus Hybrid – Hotel suite. This is an enviroment-friendly hotel room sponsored by Lexus. It is in a luxury hotel in San Fancisco. You couldn’t make it up.
Bob Browning's blog 
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