Bob Browning's blog

Question. What is my position on Google for some keyword? 
Response: Who are you and what have you been doing on the web lately

Check out the fascinating interview with Bruce Clay.  The future of search engine optimisation looks different – very different.  Google will change the results based on your history, your location, and even what other sites you have been visiting. So two people searching for the same keyword will get different results.  If that is the case what does search engine position mean? 

Bruce predicts this for Q1 next year. 

He also predicts a return to the google dance, which has been moribund for some time, as Google starts experimenting.  He thinks that will start including new factors in its search related to how interesting your site is, measured by things like video on the site, Flash and so on.  So some Flash may even help your positioning in the future – if there were some way of giving meaning to the word position.

Watch the interview – 10 minutes well spent.