Bob Browning's blog

Someone just asked me two important questions:

1. How much traffic should I get on my website
2. How many of them will buy something

Two good questions to ask when business planning.  A couple of resources that will help you with some numbers.

1. Statbrain (http://www.statbrain.com/) will give you an idea of traffic levels at competitors sites.   The most commonly used resource is Alexa but I think statbrain gives better numbers.  There are some more here.
2. The Fireclick index (http://index.fireclick.com/) will give you an idea of conversion rates by industry sector.  Another place to go is Coremetrics.

These are all guesstimates, so don’t expect consistency.