We live just off kew bridge road, which turns into a long thin car park every morning and evening as commuters struggle to cross the Thames. So a massive opportunity for billboard advertisers, and lo and behold they spent a good part of last year putting up a large, very permanent, billboard with one of those rotating thingys that changes the ad every few seconds. This year they took all the rotating thingy stuff out and replaced it with a massive electronic billboard. Now the adverts are in motion.
We see the same thing happening on the underground and in supermarkets. The new digital signs look good and attract attention because they have motion. They are also a lot cheaper to change ads.
But where is all this going? The big news here is gesture control. (more…)