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Archive for the ‘The-rest’ Category

I have a Joost account. The bad news. It won’t run worth a damn on my three year old business computer.

It queried the video memory when I installed is (it was looking for 48meg I had 32), and I don’t know if this is the problem. However a lot of home machines are not so new.

The user interface is nothing like any windows program so its hard to figure out how to operate it. The video quality is however excellent.

When I have my new computer (soon I hope) I will give it another shot.

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For some reason best known to themselves Microsoft have decided to use the HTML rendering engine from Word rather than IE7 to render HTML emails in Outlook 2007.

Amongst other things this means that if you put animated gifs in your emails then only the first frame is displayed. It also means that CSS takes a step back a few years. Basically emails that used to be fine with Outlook won’t work going forward.

Why?

1. Outlook creates HTML emails using Word, so maybe they thought it would be a good idea to read them using Word as well. As long as all emails are created by Outlook it would be fine.
2. There is some security reason I havn’t thought of. I still can’t think of one.
3. There is some deep technical reason why they couldn’t integrate IE7 and this is a last-minute kludge.
4. There is some legal reason to do with IE7 being part of the operating system (not a stong one this because Oulook must use all kinds of bits of the Operating System).
5. Microsoft hates us

Maybe this will get fixed in SP1. However the fix is likely to be a switch that allows you to use IE7 to render emails, switched off by default so none of your customers use it.

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Software is released with version numbers that contain dots. Version 0.x normally beta, 1.0 the first release. Then the small number changes as small upgrades are made, 1.1, 1.2 etc. The big number changes when a really big step-change in function is made (and some marketeer decides he/she can stiff customers for some more money for an upgrade – thus the somewhat miniscule incremental changes in word for windows since version 1.2)
Since the web was invented in 1994, or whenever Netscape beta was released, there have been a number of really important developments:

  • Tables
  • Background images
  • Frames (maybe not) – but Iframes are handy
  • Secure Socket Layer
  • Javascript
  • Java
  • Sounds
  • Streaming media
  • Cascading style sheets
  • Web services
  • Different encoding methods
  • AJAX

etc etc.

Now someone tell me what step increase in functionality justifies a big-number change. Secure Socket Layer – allowing us to actually make payments over the web without losing our shirt? How about Javascript allowing client-site computing? Streaming media is pretty cool how about that? Cascading style sheets – definitely.

If we gave the web version numbers like we give software version numbers we would be on version 8.5 by now.

So what is this web 2.0 thing about? And how come we go straight to 3.0 without any intervening numbers? Who decides anyway.

Sorry chaps – its nonsense.

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The EU predicts a fivefold increase in wbe sales to 8.3 billion Euros by 2010. I think the point three is a nice touch giving a bogus impression of precision.

Why can’t they be honest and say that they think that maybe Internet sales in 2010 will be between 7 and 9 billion – or whatever they think the forecasting error on this sort of thing is.

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Internet TV is an exciting possibility which is in its infancy. The technical quality of TV available now is remarkable, but at this stage little of it is a scheduled program such as you might recognise on your domestic TV. Take a look at Narrowstep. Sometimes this is called IPTV (Internet Protocol TV).

However there is something else that uses the same (or similar) technology, is called IPTV and is big business now. This is essentially a muli-channel cable service offered by telephone companies using their existing telephone lines and broadband technology to deliver it.

You can’t compare the two, but it is easy to get confused. The cable type service is delivered over the telephone company’s private managed network, not the global internet. Therefore they can deliver HD TV, and they can use broadcast protocols which are much more efficient.

It is important to distinguish the two and a proposed convention is to use Internet TV for Internet TV and IPTV for the cable type of service.

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The founders of Skype with all their $zillions are getting into IPTV (Internet TV). I don’t blame them. We have been looking at this area with a client and it is potentialy huge.

As you would expect the Joost web site has some movies explaining what they will do.

a) not streamed, some are 10 meg
b) quicktime which most Internet users don’t have

Jeezzzz or should I say Jooozzz…

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On e-consultancy this week the following post – names changed to protect the possibly innocent:

We started to work with Xxxx and received no results. Our Googole Page-Rank is lower then before. (sic) We payed in advance and trying to get the money back. …

My response:

I have never heard of them before, but according to their web site Xxxx will do things like:

  • Keyword analysis
  • Create a sitemap
  • Submit to search engines
  • Submit to directories
  • Optimise web pages (headlines, link structure etc)
  • Check for compliance with standards
  • Rename html files

This all sounds like standard SEO good practice. They don’t suggest that they have some magic new technology. The problem is that even doing all this, Google can change its algorithms so that you drop in the rankings.

Question. Did they promise
(a) to do the above or
(b) to improve your rankings?

If (b) then your were mis-sold because nobody can guarantee to get you top ranking. The rankings are a moving target. You can justifiably ask for your money back on the basis of mis-selling.

However if they just promised (a) to optimise your site using SEO best practice and your rankings got worse, then you have a much harder job of work. Maybe you would have dropped even further down the rankings without their efforts. You have to prove they were not competent in what they did.

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The IBM PC Myth

The IBM PC was 25 years old yesterday.

Happy Birthday!

On the BBC the announcer introduced the story by telling us that IBM invented the PC 25 years ago and how Microsoft was so clever in inventing the PC operating system.

Not exactly as I remember it!

We had a Syrius PC in the office – and a great box it was. When it became obvious that the IBM PC was going to be big ,Syrius announced a ‘downgrade card’ that made the box PC compatable. We all nodded our heads – how true that was – and bought the card.

The Syrius, along with just about everything else in those days ran under the CP/M operating system from a company called Digital Research. That included the Apple II for which I think Apple could be justified in claiming to have invented the PC mass market. And Digital Research could have been said to have invented the Micro operating system.

You had run CP/M because Visicalc – the killer app of the time (they invented the spreadsheet) ran under CP/M. I went to the announcement of the IBM PC in New York and the presenter was downright sheepish about the PC DOS operating system they had provided. It is received wisdom that IBM provided the inferior PC DOS operating system because the authors of CP/M thought that they owned the market and could dictate terms to IBM. How little they knew about the marketing muscle of IBM in the 80s. Anyway we were assured that CP/M would be provided in a few months as an option, and PC DOS looked a bit lilke a stopgap.

Well respected comentators shook their heads and said that without CP/M the IBM PC would never fly. Then Lotus 123 was announced and suddenly CP/M didn’t seem such a big deal.

Digital research went on to develop a multi-tasking operating system which would run multiple PC DOS sessions and a graphical user interface. All to no avail. Whatever happened to Digital Research – I think they went bust.

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Help that doesn’t

Microsoft are promising a great tool in the adcenter labs web site.

One really useful functiuon is to find out what searches people did immediately before or after searching on a particular search key. When they have a decent database this is going to be very useful.

They have an option to change the search sequence. If you want to know what this means you hover over the text and get an explanation in a little yellow box for about 4 seconds before is closes itself.

As you cant possibly read this in 4 seconds here it is.

Original search sequence means the resulted search funnel is built using all original search queries in the search sessions; Consolidated search sequence means the resulted search funnel is build by consolidating all continuous and discontinuous search sequences in the search sessions. For example, the search sequence A->B->C will be consolidated into the search sequence A->C if A->B-C is far less fewer than A->C, and the resulted search funnel will be A->C. This way, we eliminate many hairy search sequences that only happen in a few search sessions.

Uh!

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In a very interesting piece of research by Snow Valley they looked at a number of ecommerce sites. They found 79 different ways in which sites asked for your credit card type, number, your name and so on. This is a very simple form on every ecommerce site with (normally) about six fields on it!

They found 28 different terms used for the card security number (the three digits on the back of the card – technically the CVC number).
For me, this points to the need for serious standardisation, and design patterns are the way to make this happen. There is a need for an industry body to create standard design patterns for the most common operations. Starting with scrolling text and finishing with the registration form.

What does this do for creativity? I tell you what. I have just started designing a car, and I am really really really bored with the arrangement of pedals…. You get the idea?

People are not visiting web sites to admire your creativity (normally – certainly not on ecommerce sites). They want from an ecommerce site:

  • To be assured that the site is not run out of a garage with a site designed by someone’s brother in law who is awfully good with computers – so it needs to look good.
  • To find what they need quickly – and that flash splash screen you just spent the last week on gets right in the way of that. I have heard it referred to as the skip intro screen.
  • To be able to find out enough about the product to decide whether they want it or not. So that six point grey text on slightly darker grey background may look cool but is going to go down like a lead balloon to someone who just wants to see the specs of the product.
  • To be able to buy it quickly and easily without having to learn a whole new set of skills.

If you lose sight of these four objectives then you customer is going to lose money and go to another designer next time.

Bob

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