Bob Browning's blog

A few years ago I wrote a couple of semi-serious piece about the latest (at the time) government folly – e-conveyancing. The thing I objected to is the idea of storing legal documents electronically, digitally signed to guarantee authenticity. I decided to use this piece as an exercise in search engine optimisation and lo – it is number 2 now if you search in google for e-conveyancing!

From time to time I look at the land registry site to see if their grip on reality has improved. The latest is the e-conveyancing planning book.

Typical questions.

2.1 are your clients e-enabled

What in blue blazes is this supposed to mean? I looked it up in wikipedia and it aprently means:

“E-enablement is the transformation of a business system or process to make it streamlined and render it accessible via the Internet. “

Are your clients accessible via the internet? I guess if they have email they are. But see section 3 below this – there is some help.

2.2 Do you know how your clients will want to do business with you in the future (eg face to face, online, phone)?

How can you answer this question?

2.4 Are you ready to take full advantage of evolving e-systems to add value to your services?

What is an e-system when it is at home? Wikipedia is of no help here. I have no idea what it means and I have been in the IT industry for many decades. So how is the poor solicitor supposed to answer it.

3 E-enablement

Now I understand. E-enablement means you have your systems plugged into the Internet. Which you need to have “high realisation of potential benefits”.

NO!

It means you have high risk of someone breaking in to your systems, which in a business dealing with millions of pounds of clients money is no small risk.

This stuff is complete rubbish.

How much would a company like EDS charge to strip personal data from the database that was sent by CD and lost in the post.

The telegraph reveals that this would ‘only’ be £5,000.

HOW MUCH!!!

This would take most competent database administrators, say, a couple of hours – let’s be generous. Five grand – that is daylight robbery. How much of our tax-payers money is being squandered on these people.

There seem to be a number of red herrings in the CDGate scandal. Firstly we are asked to believe that a 23 year old clerical officer was (a) able to and (b) did download the primary database onto a CD and send it to the audit office.

Has anyone asked how he did this. Is there a button on their system saying ‘download to a CD’? I hardly think so.

Secondly it seems some senior staff were copied on emails.

Irrelevant.

It is common practice in large organisations to copy director level on everything for just this purpose – to protect someones backside. As a result senior staff get bucketloads of mail every day. If they read it all I would be asking why are they being so unproductive as 99.99% has no business in their in-tray. Sort of internal spam.

Better questions are:

1) Who asked this guy or gal to send the data on – pesumably his/her direct supervisor.
2) What exactly did they ask him/her to do
3) Who else was involved in creating this disk

I think we would be getting closer to finding out who should get fired.

I got called out to a meeting with a client on Saturday evening, and it turned out at the bottom of it all was this: They had turned on Verified By Visa a few weeks ago, and on Saturday morning the MD of the company plus the designer tried to make a paid registration and just plain couldn’t figure out how to get past the VBV screen.

If you have ever tried this you will understand this, as it is a text-book example of bad useability. Initial indications are that the level of registrations has halved since they switched it on.

I know that some firms are being pressurised by their banks to implement VBV but am very concerned about the effect this will have on business. A partner company in the US has told me that it has pretty much died over there.

Next time you tell people about your ski trip on your social networking site, don’t be surpised if a ski supplier advertisement pops up. It is called hypertargeting and Myspace, facebook etc are all going in for it. They will use all sorts information about you, including messages and interests to target you with advertisements.

Good thing? I don’t know, it seems sort of spooky but I guess we will get used to it. It is only a computer after all, it is not as if a human is eavesdropping on our every move.

Last night I went to an evening hosted by those lovely people at Rackspace at the Kensington Roof Gardens. It all came back to me. This was BIBA.

You can tell how old you are when you are the only person in a group to remember BIBA. In the 60’s it was the epitomy of cool. A department store like no other. High fashion sold in the exotic art deco surroundings of the old Derry and Tom’s store. A massive place, set like a stage with mood lighting and notoriously snooty sloan ranger assistants. An at the top of it all the 30’s roof garden where you could have a coffee and watch the beautiful people.

Why did it fail? A combination of things:

• The mood lighting made it rather too easy for shoplifters and ‘shinkage’ was crippling.
• It was a great tourist atraction and people came to look not to shop
• Accountants took over and drove it down-market, looting this fabulous brand until it died.

A lesson for us all. No matter how great it is, it has to work.

Someone (at http://www.ampsl.com/) sent out a spam email with the addresses of the recipeints in the mail. This meant that everyone saw who it was going to. One of many – so I deleted it as usual.

However it started to get replies. Someone decided to mail everyone with their offer. Then spam filters started relying to the list with bounce messages. Then we got angry ‘please remove me’ messages.

All of these got sent to everyone, and we seemed to reach some sort of critical mass where I must have got about 50 emails.

This used to be quite a regular occurance before people understood how to spam, but it has been years.

The last mail said this. I like it.

“After receiving numerous emails from Ampsl Intl ltd with kind offers to buy their products I felt their sales staff would not mind considering products we offer to sell so I sent our marketing info to sales@ampsl.com.

I am sure their sales team sales@ampsl.com would like to hear from all their email friends as to what we as “the ampsl email database” have to offer them “

So lets all send them something…

Another site released… things are getting busy around here..

Should an ecommerce site cost £1,000, £10,000 or £50,000? There is a big disconnect between our development costs for an ecommerce site and many prospect’s expectations.

• With a designer, we developed an ecommerce brand and web site (www.dotcomstore.co.uk) and used Pay Per Click (PPC) to get clients. I think it is a great site, and it seemed like a pretty good wheeze at the time. We spent a couple of grand on PPC before we gave up. Why? We got lots of leads but every one of them expected to spend £2,000 or less on their web site.
• www.firstratedirectory.co.uk is a pretty smart lead generation web site. They publish requests for information (RFI) aimed at people in our businesss. I don’t believe I have seen an ecommerce RFI on the site ever with a budget of more than £5k. Mostly budgets are in the low four figures. I recall someone who wanted an ecommerce site for an auto parts business with a full bill of materials breakdown and a budget of £2k.

There is no way we can produce a web site for this sort of number. A good design by a competent designer is in the £3-6k range and even a very vanilla site will take us a week to set up. So our starting budget is around £6k and we go up to £50k for the bigger more custom sites.

Are we doing something wrong? One of our clients decided for very good reasons to use a (very) serious hosted US-based service called Netsuite. Sadly there was some confusion about who was going to skin the various functions and we ended up doing it. My programmer was on this for about four days with the HTML already cut. This stuff can be complicated.

The only way these expectations can be met as far as I can see is:

• Use a pre-existing template married to a vanilla ecommerce system. Literally plug and go.
• Off-shore the work.

There is obviously a market for the first approach. I have had a few leads myself from people with low level operations and a vanilla requirement who I have pointed at a templated system. However the leads I am discussing above are for people who’s business model justifies something better than this, indeed won’t get anywhere without a substantial marketing budget.

The other issue is that project management time is often disproportionately high for low-budget projects, simply because small clients don’t have the internal disciplines of larger companies. A £2k budget could easily be eaten up in client relations.

The £64,000 question is what happens to these guys? Do they get a serious site built in India for £2,000 and then go on to make their first million or do all these enterprises disappear?
Should I be developing a templated £2k solution or stick to my knitting? If I do, how do I control project management costs?

Did you know that if you search for racing grannies on YouTube, there are over 200 clips. Very cool. At last the web site is live. Punters can now buy their Racing Grannies and Fighting Grandads from the source.