I got a call the other day from www.meettheboss.com a business social network. I had been recommended by the CEO of HSBC or some such nonsense and I could participate in some sort of program and get in front of the creme de la creme of decision makers yada yada I kept on asking ‘how much’ then there was yada yada ‘how much’. £9,000. I put the phone down.
I have signed up as a punter and checked the launch press release. Apparently it is a business social network aimed at the finance industry launched last summer. It looks very nice (expensive – allegedly $50million – HOW MUCH!!!).
There is no evidence that the members are finance industry people, so I guess that objective fell by the wayside fairly quickly. The USP is that there is a two-tier system with ‘C’ level executives in a different class from us punters. From the press release:
“These executives are protected and this is what is missing from any other business networks out there – they don’t have the safety and security of being in a safe environment with peers and the top 10 global financial services organisations in the world don’t have the ability to network within the C level, and we’ve created a safe platform for them to do this.”
Now I don’t see the CEO of anyone significant spending time at his computer networking with other CEOs via some social networking site. I just don’t see it. These are important busy people, if they want to network with someone they get their secretary to fix lunch.
The discussion forum got six posts/comments in the last 4 business days so it is not eactly a hive of activity.
Compared to a really useful facility like Linkedin I somehow don’t see this one making it. But we will see in due course.