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Back in the mid 1990’s ( The dawn of Internet time), I started a website called http://www.bobsguide.com. Since then it has been extended, rewritten a few times, and is unrecognisable today. I am long since retired, but I thought it would be useful to chart its development and the reasons we made some decisions and not others..

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In part 1 I described the somewhat chaotic way we got the bobsguide website started and how it was turned into a business. We had a lot of advice that we needed editorial content to attract the visitors we needed for a really successful site. A lot of people obviously believed the same thing. The web now has a number of financial technology sites with news items, interviews and and opinion pieces1.

So why did I ignore that and focus on a product directory?

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