In part 1 I described the somewhat chaotic way we got the bobsguide website started and how it was turned into a business. We had a lot of advice that we needed editorial content to attract the visitors we needed for a really successful site. A lot of people obviously believed the same thing. The web now has a number of financial technology sites with news items, interviews and and opinion pieces1.
So why did I ignore that and focus on a product directory?
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Bob Browning's blog 